lastnight i stumbled upon one of my favourite fashion sites on the inter web. HEL LOOKS is selected street fashion from Helsinki, the capital of Finland. The pictures are taken in the streets and clubs of Helsinki from July 2005 onwards. the site is a hobby project of Liisa Jokinen and Sampo Karjalainen. the project is a tribute to Fruits and Street magazines, the pioneers of street fashion photography.the photographers collect simple pictures and quotes from the subjects. including fashion inspiration and where each of the items they're wearing came from. HEL LOOKS went straight back into my bookmarks. go now.
1 comments:
I am such a fan of Hel Looks. The first time I discovered it (I'm going to tentatively say two years ago, might have been longer...) I went through every photo and then strolled through them a second time, enthralled by the diversity and rampant creativity flowing through each photo.
What I especially like about Hel Looks - much as with the sartorialist - is that even if you would never in a million years wear a particular outfit, you can't help but find yourself appreciating the wonder and beauty of it, and the effort that the wearer clearly put forth into their threads.
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